Five generations of Fenocchios have been producing wine from their holdings in Monforte d’Alba since 1894. Most of the production was sold locally up until 1964, when the ambitious and energetic Giacomo Fenocchio took over the estate. In his quest to make the finest wines in all of Barolo, he purchased prime parcels in Cannubi and nearby Castellero, but his focus was always on what he liked to call the heart of the Barolo area, the Bussia.
In April of 1989, Giacomo passed away, leaving his young son Claudio to take over all farming and winemaking duties for the estate. As Claudio explains it, it was a challenging time for Barolo. Many producers were pushing a “new way” to make Barolo, and having great commercial success; but Claudio never strayed from the path of tradition. He continued producing his wines with the time honored techniques of the classic style: organic farming, with long fermentations on the skins and aging only in large Slavonian oak casks. Today Claudio’s wines exhibit a level of terroir clarity that is only found in the top echelon of producers.