In 2015, Certa was born as a family of Italian wineries bonded together by a common vision towards quality, dedication and innovation and motivated by the desire to share their stories and values.
Along the past 5 years Certa celebrated the artistry of making wine introducing the unique nature of Italian lands, grapes, and viticultures to Asia. We worked alongside with our importers and partners, supporting and taking them by hand into a new market. We provided a gateway to establish a deeper awareness and a more meaningful conversation about wine.
We are now ready for a new chapter of our journey. We’ll take you on a tour beyond wine, trying to shape a new compelling way of talking about gastronomy, crafts, travel and people from the far south of Italy all the way up to the north.
Certa might be celebrating its 5th birthday as a business but as an idea it’s closer to being 10 years old. When Keti Mazzi decided, at some stage in the early 2010s, to move to Hong Kong, she wasn’t fully aware she was about to dive into an unmapped geographical and cultural adventure.
She came here to talk about Italian wine, driven by the belief that the emphasis had to be placed on Italy’s intensely diverse landscapes, grapes and history. She came to represent a family of wine estates, determined to plant an Italian flag in Asia. That moment feels so recent.
And perhaps it still feels fresh because there is a lot that is alive and kicking in the stories that we told everyday. In each episode there is a snap of genuine ambition that still informs much of what we do: engaging with the world with intuition, confidence and sentiment, going for well-made over fleeting, having fun along the way.
She initially came to represent two main family of wine estates, determined to plant an Italian flag in Asia. Here's how Certa was born: a conversation with Alberto Tasca from and Federico Ceretto
At Certa, we are creating meaningful conversations about and around wine and food culture, uncovering stories and experiencing products from the making (brining people to travel around Italy with us) to the tasting (organising gatherings around a table in Hong Kong). We are a two-way bridge to connect two worlds - Italy and Hong Kong - attempting to explain on each side the richly cultural presumptions we all unknowingly hold.
What we want to communicate? The way we approach, enjoy and talk about food.
We’re definitely not only ambassadors of Italian-ness.
Day after day, we are exploring the true extent of this opportunity, working towards new culinary encounters that often happens around a table, as easy as the natural progression of the way cultures mix. Indeed, Hong Kong is a cultural cauldron marrying various cuisines together. Here, food constantly evolves and adapts to new conditions.
Sharing a meal has always been a way to understand each others' cultures. We want to pursue this vision, seeking for meaningful culinary / cultural encounters that can shape new vibrant foodways, learning to be vulnerable together and creating a sense of purpose, empathy and community in an ever-changing landscape.
6 pillars as a vehicle to share our credo and our vision of the future
- Certa is Tradition.
Each gesture, decision, attention and sacrifice that have been tirelessly repeated and solemnly observed throughout the years, have gained an ultimate importance, becoming a tradition. Traditions provide the flavour of things. It all sounds quite simple, but it is an endless process that needs a lot of time and a lot of love to be achieved. We believe that our future is deeply rooted in our own past.
- Certa is Balance.
At Certa we tell stories of products that become experiences, that are environmentally-friendly and possess a clear terroir. We support the “purity” in taste and the charm of local winemaking traditions. In this way, everything is in balance with the environment, with the people, and with their ecosystem.
- Certa is Places.
The smell, taste and texture of our environment intensify our perception of places. The ability to be amazed and to meet our surroundings with an open mind and responsive senses will at once ground us and allow us to learn from each big little experience. We call it “be - sensuously - present”. Let’s indulge in observing, sensing and feeling everything around us; in finding the real magic in our everyday places and new magic in every journey of discovery.
- Certa is People.
From the great human heritage, made up of dedicated people who have worked Italian lands for years. To the curious minds around the world who appreciate deep and meaningful stories. We’re here to create a community of passionate and enthusiast individuals. Knowing others and being known, being a people person, investing in somewhere instead of trying to be everywhere. We want to do less and be more and just say yes to the next glass of wine.
- Certa is Italian-ness.
As Italians, we grown up thinking that having lunch without eating bread is as unusual as rounding it off without espresso. There is no dinner that should not be honoured by opening a bottle of wine as there isn’t a conversation that doesn’t need a choreography of gestures to support the main thesis. It isn’t easy to explain how these hereditary habits can be so intertwined with a culture. In a way, these actions all represents daily rituals of nourishment. Nourishment in its broadest sense. Emotional and spiritual, aesthetic and visual, tactile and olfactory. Nourishing experiences that can be “satisfying” in a nearly religious way. Just think about an Italian describing his favorite dish.
- Certa is Excellence.
For us at Certa, excellence is a humble manifestation of a pride in what one does, an approach whereby you take extraordinary care of very small details without demanding any recognition back. Excellence is an intimate challenge at one’s own distinct frequency, following rules that have not yet been invented.
Excellence relies on any connection between the gesture and the product: the careful hand work during the harvest in our wineries, all the dedication behind the creation of a wine unleashed in a celebrative pouring; in every final touch of any master involved in the creation and communication.
As a team, we share our office desk as we share our dining table.
We sell and deliver Italian products in Hong Kong.
We manage a catalog with 450 selected products that we purchase directly from 40 Italian partners of 11 different regions.
We create a meaningful conversation around Italian food, wine and spirits.
We organise guided tastings, knowledge exchange between professionals and newbies, pratical workshops and meals with experts and producers. We create ad-hoc itineraries to Italy (and we can travel with you as well). We design private dinners and events that tell our products and values’ story, through unique pairings and memorable conversations.
We support and guide your choices to uplift your culinary tastes.
We offer bespoke consultancy based on your personal taste, identity and story. From designing ad-hoc wine cellars, product selections and events that delivers your message and raise your culinary knowlege to the next level, to conceiving more longer-term strategic plans and programming that meet your curiosity, we guide you into a never-ending culinary/cultural discovery.
We take you on a tour around Italy.
We create tours around Italy to experience the essence of wine, spirits and food culture. Supported by our partners, we design ad-hoc itineraries that make you feel welcome (and pampered).
Live, love and stay aren't just three verbs. They represent our attitude, our way of working (and the way we enjoy our work), our vision for the future.
We’re having a conversation with people we love, in places where we belong, drinking and eating what represent us. Glasses on the table have been poured. Who’s joining us tonight?
We like to build our connections emphatically, sharing our passion, positivity and love for life with the people we are surrounded. Go out there and encourage toasts, embrace hugs and live a little. Cheers!
In this critical moment, we decided to stay positive, to keep smiling and move forward. We decided to #stayCERTA (literally, be/keep sure) that everything is gonna be alright, and better than ever!Currently turning negative space into positive thinking, one Certa “🔴” at a time. Can you spot it?
Hong Kong’s Italian deli and gourmet grocery owners talk about online vs in-store shopping
One Italian trying to balance virtual and physical sales is Keti Mazzi. Although her platform Certa is essentially an online shop, she’s keen to encourage patrons to visit her Wong Chuk Hang warehouse/office/showroom by hosting regular open houses, aperitivo events, tastings and masterclasses.
"Inspirational Women In Hong Kong's Food And Drink Scene To Follow In 2022"
In celebration of International Women's Day 2022, we're shining the spotlight on the individuals who have made an impact on Hong Kong's food and drink scene. Follow these women—from talented wine advocates to pastry chefs and culinary entrepreneurs—for your daily serving of inspirational content.
19. Keti Mazzi, Certa (@ketimazzi & @certa.hk)
THE T+L GUIDE OF GIFTS FOR THE 12 FOODIE DAYS OF CHRISTMAS 2021
Spoil Santa with Babbi Viennesi Classic Piccoli Piaceri and milk. Whether you call it a cookie or a biscuit, the name of these beauties translates from Italian as “little pleasures” and we couldn’t agree more with the thought of these nestling under the tree — if you can prevent yourself from eating them in advance, that is. Decadent, delicious and oozing Italian style, these are Christmas gifts for the foodie with a sweet tooth: layers of wafer filled with fine vanilla cream and then covered in dark chocolate. Mmm.
"Ngày mai trời lại sáng" | Robb Report | October 2020
Tại mũi đất miền Nam nước Ý, nơi các trang viên của nhà Tasca d’Almerita vùng Sicily đang ngự trị, Alberto Tasca mô tả quy trình gần như tương tự, với công tác chăm sóc cây, “tỉa lá và xới đất là 2 bước quan trọng, trong đó việc ngắt đi những chiếc lá hay búp dư thừa trên thân cây sẽ giúp cho những cây nho đạt được sự cân bằng và thông gió hoàn chỉnh nhằm tránh các căn bệnh cho cây và đảm bảo những quả nho tươi ngon nhất”.
"Chianti Classico Diaries: Barberino Val D'elsa" | James Suckling | October 2020
Ask any wine drinker on the planet, and chances are they'll have heard of "Chianti". Yet even 80 years since the top area was set aside as "Chianti Classico", surprisingly few appreciate the vast difference in quality between Chianti Classico and other subregions in Chianti.
"How Hong Kong’s F&B Community Is Supporting Each Other In The Time Of Coronavirus" | HK Tatler | March 2020
Keti Mazzi, founder of Certa, is one of the most vocal champions for the Hong Kong dining scene. Wanting to do something to promote positivity among the industry, her team put together the Hong Kong F&B To Go list that was shared and promoted on Instagram.
"Hong Kong’s maturing wine market" | Cathay Pacific Discovery " October 2019
Companies like Certa Wines, founded by Keti Mazzi along with her two business partners, the renowned winemakers Federico Ceretto and Alberto Tasca, have also flourished in the new environment. As Mazzi explains, Certa has successfully uncorked Asia Pacific markets for a number of Italian wineries including Sicily’s Regaleali Estate, Argiolas from Sardinia and Abruzzo’s Valle Reale.
"9 of the world’s swankiest five-star art hotels filled with multimillion dollar collections" | South China Morning Post | August 2019
Just outside Siena in Italy's beautiful Chianti region, the Castle of Love or Castello di Ama is a legendary wine estate and luxury property where the vintages of global renown are matched by works of art.
"The ultimate wine bucket list for oenophiles looking for unusual wineries around the world in 2019" | South China Morning Post | January 2020
The region of Chianti needs no introduction. One estate in particular, Castello di Ama, distinguishes itself through its history and wines, but also its remarkable contemporary art collection.
"Castello di Ama: Chianti can age better than Brunellos and Barolos" | The Drinks Business | November 2018
Lorenza Sebasti, the owner of Chianti’s Castello di Ama in Gaiole, believes that top Chianti can age as well as top Brunellos or Barolos, and has a repertoire of library vintages that are ready to be released onto the market to back up her point.
"Ceretto's Restaurant climbs world's 50 best restaurants ranking" | The Drinks Business | October 20218
Alba-based producer Ceretto has more than just its Barolos and Barbarescos to be proud of, its restaurant, Piazza Duomo, which opened in 2005 has quickly amassed a formidable following among diners and oenophiles with three Michelin stars under its belt and a new high ranking of No. 16 on this year’s World’s 50 Best Restaurants list.
"Castello di Ama releases latest vintage of Lapparita in HK" | The Drinks Business | June2018
Located between Florence and Siena in the hamlet of Ama, 500 metres above sea level, Tuscan winery Castello di Ama has unveiled the 2014 vintage of ‘L’Apparita’ in Hong Kong, the first-ever 100% Merlot created in Tuscany in 1985 – one year ahead of its renowned counterpart, Masseto.
"Keti Mazzi: Italy will be the centre of consumer interest" | The Drink Business | June 2018
Italy has outgrown its quaffable Pinot Grigio image and will be at the centre of consumer interests for years to come, Keti Mazzi, founder of Hong Kong-based branding agency Certa, believes, as Hong Kong’s wine trade pushes for more visibility for a broader range of Italian wines.
"10 underappreciated Italian varieties" | The Drinks Business | March 2018
Sicily’s Tasca D’Almerita is among of the first estates to produce dry wines using this grape variety. It makes three 100% Grillo wines at three of its estates – Tenuta Regaleali, Sallier de La Tour Estate and Mozia – in stainless steel tanks to preserve the grape’s freshness and aromas.
"Aegiolas: Cannonau is Sardinia's Sangiovese" | The Drinks Business | January 2018
Cannonau, the local Sardinian term for Grenache, has been hailed by winemaker Valentina Argiolas as the “king of the red grape varieties” on the island, with the potential to produce wines with the same ageing potential as Italy’s Sangiovese.
"Alberto Tasca indigenous grape varieties will drive Sicilys wine revolution" | The Drinks Business | November 2017
Alberto Tasca d’Almerita, the man who sits atop a sprawling wine empire Tasca D’Almerita in Sicily, is adamant that the island’s extensive repertoire of indigenous grapes and its affinity with sustainability are going to change the face of the island’s winemaking in the future.