Pievalta is born in 2002 and its story is attached to that of Barone Pizzini who had chosen the region of Castelli di Jesi, recognizing the great potential of Verdicchio as one of the most important indigenous grape varieties in Italy.
It first purchases 24 hectares in Maiolati Spontini and a few months later, another 5.5 hectares on Monte Follonica in San Paolo di Jesi. In 2018, new vineyards are purchased in Montecarotto and Cupramontana.
Today, the property spans a total of 43 hectares of which 32 are under vine. Alessandro Fenino, an oenologist having worked some harvests at Barone Pizzini, is entrusted with the management of the project, flanked by the agronomist Pierluigi Donna and the oenologist Sergio Paolucci. Alessandro leaves Milan, making a radical life choice, and comes to Maiolati Spontini where he falls in love with the splendid territory as well as with its Verdicchio. He manages the vineyards organically from the start, and in 2005 comes naturally to biodynamics. In 2008 Pievalta thus becomes the first certified biodynamic company in Le Marche.
The vineyards are worked with leguminous green manure in between the rows and with biodynamic preparations to promote the formation of fertile humus, vitalizing plant growth and giving the utmost respect for the territory. Also in 2008 Alessandro was joined by Silvia Loschi, his colleague in Barone Pizzini and now life companion; he deals with hospitality, guided tours and relations on the territory.