Certa is ITALIAN-NESS | Certa



Written by Certa Team

Can a costume become a container of time and be soaked of emotional and tactile values? Valentina at @argiolaswinery is the perfect example, carrying the value of a costume with the traditional Sardinian dance in local attire. On the other side of Italy, can a loaf of bread and a bottle of wine generate an intimate connection between people? A marked yes from Chef Gabriele @gabriele.camiolo in @capofaro and Leonardo @pizzololeo from @villareale. And also, as simple as this: can hand gestures establish a closeness between the speaker and the receiver? From Alberto @albertotasca hands (representing of all of us Italians!) we are pretty sure.⁣

As Italians, we grown up thinking that having lunch without eating bread is as unusual as rounding it off without espresso. There is no dinner that should not be honoured by opening a bottle of wine as there isn’t a conversation that doesn’t need a choreography of gestures to support the main thesis. ⁣
It isn’t easy to explain how these hereditary habits can be so intertwined with a culture. In a way, these actions all represents daily rituals of nourishment. Nourishment in its broadest sense. ⁣Emotional and spiritual, aesthetic and visual, tactile and olfactory. Nourishing experiences that can be “satisfying” in a nearly religious way. Just think about an Italian describing his favorite dish. ⁣

We’re not sure there’s any point in trying to describe the essence of Italy by word. If you need to find one, what would it be? #certaisitalianness

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